4 Keys to Growth – Wisdom may be free but it takes a plan

“If I am the smartest guy in the room, I am in the wrong room”

Catchy saying… I have used it.  Probably even meant it at the time. Now I know it to be irrelevant.

Maybe it is time to move past a catchy tagline and start improving

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Value – What Is It?

A long time ago – in a not too distant planet …

Ok just about 10 years ago and while I was an employee…talking to my boss:

My boss wanted me to create value for my clients. When I asked him what he thought that meant he stumbled. It occurred to me that no one has ever asked that question before. He quickly regained his footing and made the statement, “Give them more than what they want”.

That really confused me. What if what they want is the value they need and want? What if more is actually not a positive thing for the client?

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The Sales System Should Match the Product

If you are selling in a way that doesn’t fit your product/service you can’t optimize your sales to maximize your company. There are _____(too many)_____ types of sales systems: Commodity selling, Solution Selling, Consultative Selling, Relationship-based Selling, Timing-based selling. How do you choose the “best” one?

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There is No Secret Sauce

Yes, you saw the title correctly. There is no secret sauce.

I am a reader. I read lots of blogs and lots of books. I often can’t resist the ones titled something like… “3 Ways to Success”, “5 Killer Traits of Leaders”, or especially anything titled “The Secret Sauce.”

However, the more I read the articles titled this way, the more I get let down. Everyone wants instant pudding. Everyone wants the one thing they can do tomorrow that fixes everything. Look, I want that too, but here’s the thing: THERE IS NO SECRET SAUCE.

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