A long time ago – in a not too distant planet …
Ok just about 10 years ago and while I was an employee…talking to my boss:
My boss wanted me to create value for my clients. When I asked him what he thought that meant he stumbled. It occurred to me that no one has ever asked that question before. He quickly regained his footing and made the statement, “Give them more than what they want”.
That really confused me. What if what they want is the value they need and want? What if more is actually not a positive thing for the client?